Marketing: what is it about, really?

Let´s try to understand what marketing is.
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Lessons from luxury brands

Luxury brands manage to create strong identities that consumers recognize. Let's see how.
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Digital marketing: the same marketing but with new tools?

The new competitive environment and the new consumer demand new marketing tools.
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What do you need to start your digital strategy? Right: a web page

Many businesses have their web page but they don’t get any benefit from it.
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